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Managers Guide To Marketing, Advertising, And Publicity Janet & Anne Grahame Johnstone this book has everything youProven strategies that make sure yourmarketing message stands out from the restThe average American is exposed to as many as 5,000 marketing messages per day, so it's moreimportant than ever to create the most effective marketing and advertising campaigns as possible. Manager's Guide to Marketing, Advertising, and Publicity explainsThe 14 principles of marketing communications strategyCommon marketing mistakes to avoidTechniques for creating powerful
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