Colour Forecasting For Fashion Highlight From the front jacket: "Divided

From the front jacket: "Divided into two sections

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Colour Forecasting For Fashion Highlight From the front jacket: "DividedColour is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the colour choice wrong and an entire range can stay on the racks. So, how do colours arrive on the catwalk or the sales floor and why do different companies choose similar colours each season? In this book, Kate Scully and Debra Johnston Cobb look at how the industry has developed and how it works. They look at the skills a colour forecaster