Personality Not Included: Why Companies Lose Their Authenticity-And How Great Brands Get It Back Language and Linguistics Their fans wanted to touch

Their fans wanted to touch the Beatles

by the author of the bestselling "The Undercover Economist"

Spices are magical ingredients

For artists and gardeners of all ages

before working for Kellogg

Personality Not Included: Why Companies Lose Their Authenticity-And How Great Brands Get It Back Language and Linguistics Their fans wanted to touchThe age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new